Beyond 90 Consulting works with non-league football clubs across England to transform their facilities and operations into seven-day-a-week community hubs — diversifying revenue, deepening community ties, and securing the future of clubs that have served their towns for generations.
Approximately 800 clubs operate at Steps 1 to 6 of the English football pyramid. Most rely on 20–25 matchdays a year for the overwhelming majority of their income, with grounds and facilities sitting unused for the other 340 days. Rising costs, narrow revenue, and volunteer-led boards leave many clubs one bad season away from serious difficulty — yet within that fragility lies a substantial, largely untapped opportunity.
Move beyond matchday-only income into bar, hospitality, fitness, events, conferencing, youth academies and community programmes — predictable income independent of results on the pitch.
Build the governance, board structures and day-to-day systems needed to run a complex multi-service organisation — without losing the football identity that makes the club matter.
Reposition the club as the social, sporting and civic centre of its town — creating the loyalty, footfall and commercial relationships that sustain clubs across generations.
Beyond 90's first analytical product is the Club Intelligence & Community Hub Rating Platform — a structured framework that gives non-league boards, owners and investors a clear, comparable view of a club's financial, operational and community health.
We are calibrating the Beyond 90 rating with a founding cohort of 10 non-league clubs. Pilot clubs receive a free assessment, a tailored set of recommendations, and the opportunity to shape the framework that will set the standard for the rest of the pyramid.
Most consultants who work with football clubs come from one direction — finance, or football, or operations. Beyond 90 was founded on fifteen years of experience across all three: football administration in England and Peru, hands-on work with clubs in financial administration, public sector sport strategy in major Latin American cities, and the operational leadership of complex multi-service organisations under pressure.